Discounts to encourage the impatience

Photo by Priscilla Du Preez on Unsplash

Discounts appeal to the lower instincts. And this has consequences: according to a new study, discounts encourage customers ‘ impatience.

Whether in TV spots, online ads or e-mail newsletters: hardly any business can do without discounts today. The calculation of the shopkeepers is clear on the one hand: who goes down with the price, wants to signal good will and meet the customers, so that they…